Lucy Cameron

Lucy Cameron

Director and Business Coach

Lucy Cameron

I own IQ4 Business and left a successful corporate career to begin my own business, so I could spend more quality time with my family and three children. I have a Masters degree in Business, honours degree in Economics and diplomas in Learning and Development Management, Neuro Linguistic Programming and Performance Coaching. Creating my own business from scratch has been a long and sometimes gruelling journey.

During my 13 years at Arcadia Group Plc I was a Buyer for Burton Menswear’s 3,500 stores managing a department with a £14 million turnover, I was also a Training Manager and refined systems and processes in all aspects of business including finance, imports, distribution and management reporting.

Since March 2012 I have worked with many business owners and managers in small to medium sized businesses across a range of industries including manufacturers, retailers, technology companies, legal service providers and consultants. My clients have won Best Client Results in the South East and Best Retailer in Europe.

I have a unique combination of experience and qualifications in successfully developing people and businesses.

More recently I was developing organisational culture, individual and team skills for Europe’s largest construction project; Crossrail. I successfully developed and implemented many initiatives including competency frameworks, systems implementations, coaching and mentoring schemes, training programmes in personal, leadership and management excellence.

On average my clients get 30% increase in turnover and a 50% increase in operating profits, success means different things to different people; to some of my clients being able to take a 2 week holiday is as important than increasing profits – every business is different.

Derek Lancaster

Derek Lancaster

Business Coach

Derek Lancaster

I work with business owners who want to take their business to the next level, by increasing sales, profit, and the structure of the business and at the same time improve their lifestyle

Through careful discussion and understanding the needs of a business and its leaders, I am able to work with the senior management to bring about the changes needed to influence, adapt and change a business, through Improved planning, control, and targeted activities.

We find that many small business leaders are so busy “doing the job” that they don’t have time (or sometimes the skillset) to think about the business, and to put in place the plans or activities needed to take the business to the next level of growth. That’s where I can help. – with over 35 years of senior roles in sales, marketing and general management I have the experience that allows me to understand what you are going through. Having launched three successful start ups, and had a major role in the set up of a fourth I think I understand.

My role is to work alongside you to develop the business and to make the changes needed to develop the business and improve sales and profitability.

“Working with Derek over the last few months has proved to be an extremely worthwhile experience. Through his input we identified a number of areas to help focus the efforts of the business which resulted in noticeable improvements. I would highly recommend Derek to any business looking to develop and improve on their current position”. Ian Wallace, Director at Freedom PT Training

“I have had the pleasure of working with Derek Lancaster for the past 12 months on both the Growth Vouchers and Growth Accelerator schemes and I can fully recommend his services. … his experience, honesty, clear thinking and diligent approach has been invaluable. He is friendly and professional and therefore easy to work with. I can honestly say that our business has benefitted from working with Derek.”
Bruce Phillips, Director at Andina Ingham.

Gary Keating

Gary Keating

Lucy's Business Coach

Gary Keating

As an international company, ActionCOACH follows the same advice that it gives to its clients worldwide; each coach has their own ActionCOACH.

Gary is Lucy’s business coach, for more information about what he does please click here.

Rachel Woods

Rachel Woods

Derek's Business Coach

Rachel Woods

As an international company, ActionCOACH follows the same advice that it gives to its clients worldwide; each coach has their own ActionCOACH.

Rachel is Derek’s business coach, for more information about what she does please click here.

Rachel Stone

Rachel Stone

Business Development Manager

Rachel Stone

I started in a Global PLC (GEC Avionics) as a young, teenage management trainee. After my A levels. I worked in every major department and gained a thorough insight into manufacturing and commercial management. It was an amazing introduction to the world of business.

From there I focused on a role as office manager and purchasing – running a small department for a national manufacturing brand (Sandvik). I then had wanderlust and spent a year travelling. On my return I was inspired by an advert for Retail Management with Safeways PLC.

I embarked on a fast-track management programme, such that within 9 months I was Assistant Manager of the prestigious Safeway Seaford Branch.  I was 21 by then and thrust into the fast-paced consumer market for groceries. It was a brilliant learning ground for managing people and products – with tough targets and huge staffing shortages during the boom in the economy at the time.

After I got married I wanted to be a “stay-at-home-mum”, but that wasn’t to be, as my husband became seriously ill and I had to become the main financial provider for us and my two pre-school boys.

I took some great career’s advice and became a qualified Business Teacher – studying  for a Business Degree with a PGCE which led me to a successful career in teaching and college management for 14 years. My students used to say “You know such a lot about business, Miss, but you have never owned one” – which led me to think I should apply my experience, skills and knowledge to running my own business.

So in 2012 I qualified as a Business Coach with The Coaching Academy. I built up a solid customer base and was approved by the Government funded GrowthAccelerator Programme – which enabled fast-growing businesses to be coached and trained to boost their growth and profitability.

I was recognised as the Federation of Small Business Best New Business Award in 2013 and was welcomed on to the Board for the Eastbourne Chamber of Commerce. I helped a variety of different sized businesses from different sectors, ranging from a Fitness Instructor moving from home-based 1:1 sessions to obtaining premises and staff, through to a multi-million pound distribution company with 150 staff and three branches, a successful  car dealership operating with 5 franchises across 10 outlets throughout Sussex, a Dental practice, and many others.

Working in a variety of ways such as whole-group staff sessions, 1:1 coaching with directors or managers, specific skills workshops, developing  a culture of coaching across organisations with a passion for creating expert leaders in the world of business and helping them to build great results. Whilst running my own business I invested heavily in my own personal development and passed on learning on to my clients.  I am a firm believer in the power of learning and applying that learning in a practical way.

More recently I have taken time out and become a qualified Commercial and Civil Mediator. My journey has given me the experience that I need to take the next step in my career as a Business Coach and look forward to learning from IQ4Business and ActionCOACH.

Sarah Gill

Sarah Gill

Business Support Manager

Sarah Gill

I am the Business Development, Client Support, Accounts and Administration Assistant. I am the first point of contact for any clients needing support and am always happy to help.

Jose Penas-Pinilla

José Peñas-Pinilla

Marketing Manager

Jose Penas-Pinilla

My experience in marketing, working for a number of businesses in the South East all the way back since Facebook was the only social media platform, has allowed me to have a broad view of how businesses work and give me a unique insight into what is needed to boost business market strategies.

It’s a pleasure to form part of the IQ4 Business team assisting local businesses in East Sussex and Kent!